A recent study by a group of researchers from the University of Rochester reported how color might change our perception of people. To be more precise, their study reports that men are more attracted to women dressed in red. Though there is ample knowledge on the physiology of color, there is very little knowledge about the psychology of color. This study is one of the first to look at how color might, in certain situations, affect our behavior without our own explicit awareness. The researchers link this preference for the color red among males in their dating and mating choices to a similar attractiveness to red in other species, thus pointing to possible evolutionary origins. The current findings have implications for fashion, product design and give some advice on what a girl might want to wear on a date.
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