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keyword "social influence"

Who gives a Tweet? Fandom, social identity, and why people take to Twitter

Who gives a Tweet? Fandom, social identity, and why people take to Twitter

When we think of the world in terms of categories and different groups of people, we think of the various groups to which we belong and our identities within such groups. The groups to which we belong impact how we perceive ourselves, how others perceive us, and the extent to which we express our social identities in order to bolster our self-esteem. This blog will examine how and why people are motivated to express their social identities using social media and, more specifically, will propose that Twitter serves an important identity function for group members. / more

Would One Direction be as popular if we got to re-run the world?

Would One Direction be as popular if we got to re-run the world?

In this post I ask why do songs, movies and books become popular? If you love something, it is easy to think it must be its obvious qualities, but if you work in promotion, you know that these qualities are not easy to spot. Usually, we look to our peers to discover new things – what Psychologists call social proof. The work I present shows how important social proof is in determining what becomes popular, but also that appeal, to some degree, matters. / more

Is banning bossy enough to enact real social change? Celebrity activism and the “Ban Bossy” campaign

Is banning bossy enough to enact real social change? Celebrity activism and the “Ban Bossy” campaign

Recently celebrity activists such as Beyoncé, Jenifer Garner, and Sheryl Sandberg have thrown their weight behind a campaign to ban the term “bossy” to describe women (banbossy.com, #banbossy). The goal of the campaign is to encourage young women to step into leadership roles and to assert themselves in the classroom and in life. In this blog I highlight the social value of celebrity activism and I highlight important caveats of celebrity activism based on science. / more

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