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Making and keeping friends: Strategy matters Friendships can be tough work. Whether it’s making them or maintaining them, friendships usually require effort. If you’re from a Western country, this likely involves trusting and relying on others, and confidently communicating your strengths and your

In this post, I recount part of my journey into the nitty-gritty of cross-cultural differences in behavior. More specifically, I discuss the link between skateboarding across the USA, attractive Japanese women in tights, and the paradoxical nuances in conformity between cultures.