Emir Efendic

Emir received his master’s degree in Social Psychology from the University of Sarajevo. He is currently working on his PhD at the University of Bordeaux and the University of Sarajevo. His research project focuses on the affect heuristic and identifying the cognitive, social, and physiological pathways of how subtle feelings guide our decision making. His other interests include risk perception, emotion, and affective neuroscience. He currently co-runs In-Mind's media & PR team. You can follow him on twitter @EmirEfen