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Grasping the grounded nature of mental simulation

Grasping the grounded nature of mental simulation

“Mental simulation”—interacting mentally with an object—is an important part of our daily interactions.  We review literature that provides evidence that humans mentally simulate automatically in preparation for object interactions.  We also discuss our research showing how simple object orientation can change mental simulation and thus purchase intention.  This review should provide practitioners and curious intellectuals a primer for understanding this fascinating area of human thought. Our lives are filled with repetitive behavior. Take, for example, your... / more

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