Magazine Issue
How artificial intelligence in supermarkets influences customer experiences
A supermarket with prices that can change at any time and fully automated checkouts is no longer fiction but a reality enabled by artificial intelligence. This raises important questions about the consequences for consumers. Besides greater convenience, efficiency, and a personalized shopping experience, AI-driven supermarkets may reduce price and payment transparency and create a less comfortable atmosphere for consumers. This article explores the use of AI in supermarkets from a psychological perspective.
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