attitudes
Embodied Persuasion: How the Body Can Change our Mind
The link between our mind and our bodily responses has long been studied by persuasion researchers. It goes back to the use of the term "attitude" to refer to the posture of one’s body ( Galton , 1884), and to the notion that attitudes may reflect—and be influenced by—expressive motor behaviors (e.g
Why we’d buy a microwave from BODIKA_1996 but not from KODIBA_1996 – Articulation movements and their effects on judgments and decisions
People like inward-oriented articulation movements (e.g., in BODIKA – Lips → Tongue → Throat) more than outward-oriented articulation movements (e.g., in KODIBA – Throat → Tongue → Lips). This effect has an impact on various judgments and decisions in everyday life - but why is “in” better than “out