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Look at me! (Or don’t): Of society and showing off on Facebook

Look at me! (Or don’t): Of society and showing off on Facebook

Shameless self-promotion on Facebook. Love it or hate it, there’s always someone doing it. And many of us are guilty of it. But why do we do it? Comparing Facebook users in the US and Japan, I suggest it’s the power of the social context that may determine who struts their stuff, and why. / more

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