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Word of mouth: How our tongue shapes our preferences, and why you should eat popcorn in the cinema

Word of mouth: How our tongue shapes our preferences, and why you should eat popcorn in the cinema

Are you sick of banner ads, commercials, and brand names depicted everywhere? You might think this way of advertising is pointless since it will not influence you anyway. However, psychological research has identified how branding hacks into your mind and how you can prevent this. Think of the last time you interacted with a person wearing brand-name clothes. For instance talking with those “cool” people with the RayBan pilot-glasses, where you do not see their eyes but only this little... / more

When conversations flow

When conversations flow

We all know the awkward feeling when a conversation is suddenly disrupted by a brief silence. These moments can be pretty unsettling. Because people are generally so well-trained in having smooth conversations, any disruption of this flow indicates that something is wrong, either on an interpersonal level or on the level of consensus in a group. The question we aim to answer in this paper is: Why do we feel comfortable in conversations that have flow, and why do we... / more

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