Word of mouth: How our tongue shapes our preferences, and why you should eat popcorn in the cinema

Word of mouth: How our tongue shapes our preferences, and why you should eat popcorn in the cinema

Are you sick of banner ads, commercials, and brand names depicted everywhere? You might think this way of advertising is pointless since it will not influence you anyway. However, psychological research has identified how branding hacks into your mind and how you can prevent this. Think of the last time you interacted with a person wearing brand-name clothes. For instance talking with those “cool” people with the RayBan pilot-glasses, where you do not see their eyes but only this little... / more

Seeing mountains in molehills: Embodied visual perception of the environment

Seeing mountains in molehills: Embodied visual perception of the environment

You have likely experienced the phenomenon. Perhaps it occurred on the walk from the train after an exhausting day at the office. Or maybe you noticed it on the uphill trek to class while lugging a backpack stuffed with textbooks. That hill looming in front of you—surmountable most days and probably no more than a few degrees incline —right now looks more like Mount Everest. Likewise, the six-block walk from the train appears to stretch for miles. The... / more

What can metaphors tell us about personality?

What can metaphors tell us about personality?

Our language is filled with metaphors (Gibbs, 1994). We have “bright” ideas, try to stay “balanced”, and feel “close” to others, but sometimes feel “down”, have “dark” thoughts, and “explode” with rage. What is the purpose of such language? 

According to Lakoff and Johnson (1980; 1999), metaphors allow us to understand abstract thoughts and feelings that cannot be directly seen, heard, touched, smelled, or tasted. Stated a different way, we may speak metaphorically because...

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More than meets the eye: Physical sensations influence first impressions

More than meets the eye: Physical sensations influence first impressions

People are special. Person perception is quite different from rock perception, for example. Geologists, those with a rock in their shoe, and pet rock owners aside, the perception of a rock is often merely the perception of a collection of lines and surfaces. Yet people are not simply collections of lines and surfaces. People have inner worlds such as mental states and... / more

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