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Word of mouth: How our tongue shapes our preferences, and why you should eat popcorn in the cinema

Word of mouth: How our tongue shapes our preferences, and why you should eat popcorn in the cinema

Are you sick of banner ads, commercials, and brand names depicted everywhere? You might think this way of advertising is pointless since it will not influence you anyway. However, psychological research has identified how branding hacks into your mind and how you can prevent this. Think of the last time you interacted with a person wearing brand-name clothes. For instance talking with those “cool” people with the RayBan pilot-glasses, where you do not see their eyes but only this little... / more

Seeing mountains in molehills: Embodied visual perception of the environment

Seeing mountains in molehills: Embodied visual perception of the environment

You have likely experienced the phenomenon. Perhaps it occurred on the walk from the train after an exhausting day at the office. Or maybe you noticed it on the uphill trek to class while lugging a backpack stuffed with textbooks. That hill looming in front of you—surmountable most days and probably no more than a few degrees incline —right now looks more like Mount Everest. Likewise, the six-block walk from the train appears to stretch for miles. The... / more

The Naked Power: Understanding Nonverbal Communications of Power

The Naked Power: Understanding Nonverbal Communications of Power

Because  power is something we often avoid discussing openly, its  nonverbal communication is fascinating to lay people and psychologists alike. When directly asked, people interpret many different nonverbal signs as indicating high or low  power – unfortunately, these ideas are often exaggerated and misguided. Likewise, social psychologists still have no good understanding of the nonverbal cues to  power. This article sheds more light on what is actually... / more

Embodied Persuasion: How the Body Can Change our Mind

Embodied Persuasion: How the Body Can Change our Mind

The link between our mind and our bodily responses has long been studied by persuasion researchers. It goes back to the use of the term "attitude" to refer to the posture of one’s body (Galton, 1884), and to the notion that attitudes may reflect—and be influenced by—expressive motor behaviors (e.g., a scowling face can indicate a hostile attitude; Darwin, 1872). Colloquially, it is common to refer to an attitude as an individual’s position on an issue, although the meaning in... / more

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